notes from the field
Growth ideas & marketing tips for home-service businesses.
Short reads on the systems, marketing, and mindset that actually move the needle — without the buzzwords.
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Why your business isn't showing up on Google Maps (and how to fix it)
If your home-service business isn't showing up on Google Maps, you're invisible to the customers most ready to call. Here's why it happens and the fixes that actually move you back into the map pack.
Marketing for the trades — the only guide you'll need
A plain-English pillar guide to marketing for HVAC, plumbing, electrical, roofing, cleaning, and landscaping businesses. From local SEO to follow-up automation — the levers that actually move bookings.
Google Business Profile for contractors: a 12-point optimization checklist
Your Google Business Profile is more important than your website for booking local jobs. Here's the 12-point checklist contractors can use to optimize it and win the map pack.
How to get more Google reviews (with a request script that works)
Reviews decide whether ready-to-buy customers call you or your competitor. Here's a simple, repeatable system — plus the exact ask script — to get more Google reviews for your home-service business.
Local Service Ads (Google Guaranteed) for contractors: are they worth it?
Local Service Ads sit above everything on Google, charge per lead instead of per click, and come with a trust badge. Here's an honest look at whether Google Guaranteed is worth it for your home-service business.
Facebook & Instagram ads for home-service businesses in 2026
Search ads catch people who need you now. Facebook and Instagram ads catch them before they search — if you use them right. Here's what actually works for home-service businesses on Meta in 2026.
Local SEO for home-service businesses: how to rank in the map pack
A plain-English local SEO playbook for home-service businesses — how the map pack works and the specific moves that get HVAC, plumbing, and other trades ranking for 'near me' searches.
How to write trade service pages that rank and convert
One catch-all 'Services' page is costing you rankings and jobs. Here's how to write individual service pages for the trades that rank for 'near me' searches and turn visitors into booked calls.
The home-service website checklist that actually books jobs
Your website doesn't need to be beautiful — it needs to book jobs. Here's the home-service website checklist that turns visitors into booked calls, from the phone number above the fold to the trust signals that close.
Your website is a salesperson, not a brochure
If your site doesn't help a stranger decide to call you in 10 seconds, it's costing you. Here's the simple framework we use.
p.s.
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