The $27 eBook that makes your phone ring.
150+ field-tested local marketing plays, organized into three levels — with the exact scripts, budget plans, and fill-in-the-blank frameworks to run each one the week you read it. No filler. No mindset chapters.
A Tuesday, six weeks in
Level 1 plays running
Job booked
11:03 AMWater heater replacement — Thursday, 8:00 AM.
Missed call rescued
9:15 AMText-back sent automatically — they replied in 4 minutes.
New 5-star review
7:42 AM“Showed up same day. Wish we'd called years ago.”
Foundation · Growth · Scale
The Growth Playbook
Chase Stoeger
$27
This is the job the book does.
First access
Read it days before the public gets it.
Launch-week discount
A waitlist-only price off the $27 cover. Gone after launch week — for good.
Bonus chapter
A subscriber-only chapter that will never be in the public version.
$27
The whole system. Once. No subscription, no upsell inside.
What's one booked job worth in your trade?
A drain clear — a couple hundred. A water heater — a couple thousand. A roof — you don't need us to tell you. You know your number.
If one play in this book books you one job, the book has paid for itself many times over. Everything after that is compounding.
The Growth Playbook — every play, script, and template
$27
A freelance copywriter drafting one ad campaign
$150–400
One job that called the other guy because nobody found you
You know the number
Your first 90 days, mapped.
Day 1 with the Playbook
Find your level
The 3-minute self-assessment tells you exactly which plays to run and which to skip. No guessing, no doing everything at once.
By now
- The 3-minute self-assessment, done
- Your level: identified
- Your first three plays: picked
Tap a milestone to explore — or let it play. Every play behind this map ships with its real cost, effort, payback, numbered steps, and benchmarks.
Three levels. One system.
3
Levels
150+
Plays & ideas
3
Budget playbooks
90
Day sprint plan
Start here · 15 questions
Find Your Level
A 3-minute self-assessment that tells you exactly where to start. (Ten-year businesses fail the Foundation section constantly. It's fine — nobody has to know.)
The outcome: You know precisely which plays to run first — and which to ignore.
Level 1 · Foundation · The core plays
Getting Found
Google Business Profile, reviews on autopilot, a website that converts, the technical tune-up, city pages, speed-to-lead — with a 90-day sprint calendar.
The outcome: You're the first name a neighbor sees when they search.
Level 2 · Growth · The core plays
Getting Chosen
The referral engine, five-around neighborhood marketing, partnerships, new-mover targeting, database reactivation, geo-targeted ads, seasonal triggers.
The outcome: Referrals and repeat work arrive without you asking twice.
Level 3 · Scale · The core plays
Owning Your Market
Recurring revenue, community sponsorships done right, the local content engine, realtor & B2B pipelines, local PR, expansion pre-marketing.
The outcome: You stop chasing work and start choosing it.
The money · 3 plans
The Budget Playbooks
Three ready-made 90-day plans — $0/month, $500/month, and $2,000+/month — with exact allocations and the benchmarks that tell you what “working” means.
The outcome: Every dollar has a job, and you know when it's doing it.
The arsenal · 150+ ideas · every template
The Idea Bank + Toolkit
150+ local marketing ideas, each tagged by who it's best for — plus the fill-in-the-blank templates, word-for-word scripts, and frameworks that make every play faster to run.
The outcome: A week of marketing, drafted in an afternoon.
Level 1 — Foundation · Sample play
1.3 The Review Velocity System
- 1.Get your direct review link from your GBP dashboard. Shorten it or make a QR code.
- 2.Build the two-touch ask: a text within 2 hours of job completion, a follow-up 3 days later. Then stop. Two asks, no nagging.
- 3.…four more steps in the book.
What good looks like: 30%+ of asked customers leave a review. 2–4+ new reviews per month, every month.
Every play in the book follows this exact format. No theory without steps.
Never wonder “what do we run next?” again.
150+ plays live inside, each tagged with its cost and who it's best for — from free guerrilla moves to full seasonal campaigns. A sample:
That's 30 of them. The other 120+ are in the book — every one tagged, costed, and matched to a level.
The whole system. Twenty-seven dollars.
Three levels, three budget playbooks, and 150+ field-tested plays — with every script, template, and framework you need to run them. For less than one billable hour of anyone's time. Waitlist members get it first, and for less.
The launch-week discount is waitlist-only — it never comes back.
Every local home-service business.
The plays are organized by level, not by trade — if your customers are local, they apply. A few examples:
A note from the author
I've spent years inside home-service businesses, and here's what most marketing advice gets wrong: it treats every business the same.
A brand-new window cleaner and a 15-year HVAC company with eight trucks do not need the same playbook.
So I wrote the one that doesn't. The manuscript is finished — 150+ field-tested plays organized by level, with the exact scripts and tools to run each one the week you read it. Waitlist members get it first, and for less.
Chase Stoeger
Founder, Founders Resource
Chase Stoeger
Or skip the line.
Every Founders Resource engagement gets a copy free on launch day — no waitlist required. If you're already considering a service, start there.
Growth Checkup
$147A full audit of your marketing — website, Google presence, reviews, follow-up — with a prioritized fix list in plain English.
Growth Blueprint
$697A custom 90-day roadmap for your business — what to run, in what order, with what budget.
Monthly Advisor
From $397/moA standing strategist in your corner — someone who knows your numbers and keeps the plan on track, month after month.
Quick answers.
Twenty-seven dollars between you and a ringing phone.
The book is finished and launching soon. Join the waitlist for first access and the launch-week discount — the list closes when the book ships.