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    Ads Management

    Paid traffic that pays you back.

    Google, Meta, and Local Service Ads — built around your unit economics, watched every week, and tuned for booked jobs. Not impressions. Not clicks. Not vanity numbers in a quarterly report.

    Start with a Growth Checkup →

    From $2,000/mo · Highly selective — limited spots.

    Google & MetaLocal Service AdsWeekly tuningFounder-led
    Optimizing
    Last 7 days
    Impressions0
    Clicks0
    Leads0
    Booked0

    Return on ad spend

    Tracked to booked jobs

    1.2x
    Why most ad spend fails

    You don't have an ads problem. You have an attention problem.

    Running ads is easy. Running ads that produce booked jobs takes someone paying close attention every single week.

    Money burned on bad clicks

    You boosted a post, ran a Google campaign, maybe even hired an agency — and somehow got tire kickers, recruiters, and price shoppers instead of jobs.

    No idea what's actually working

    The dashboard shows impressions and clicks. Cool. But you can't connect any of it to booked jobs, so every month feels like a guess.

    Stuck inside an agency black box

    Long contracts, monthly reports full of jargon, and no one who picks up the phone when a campaign goes sideways at 4pm on a Friday.

    Channels we run

    The right mix — not all of them.

    We pick the channels that match your offer, your market, and your margins. Sometimes that's all four. Often it's just one or two for the first 90 days.

    Google Search

    Capture demand at the moment of intent — when someone is typing the exact problem you solve into Google.

    Local Service Ads

    Pay-per-lead placements at the very top of local searches. Built around reviews, response time, and the Google Guarantee.

    Meta (Facebook & Instagram)

    Generate demand with creative that speaks to the homeowner — before they even know what to search for.

    Retargeting

    Stay in front of people who visited your site, asked for a quote, or watched your video. Quietly close the loop.

    What's included

    Everything to make paid traffic actually work.

    Audit & forecast first

    Before we spend a dollar, we model your unit economics — cost per lead, close rate, average ticket — so we know what 'good' looks like.

    Full campaign build

    Account structure, conversion tracking, audiences, ad copy, creative briefs. Done right once, instead of patched forever.

    Weekly hands-on optimization

    Keywords, bids, audiences, creative — actually adjusted every week. Not 'optimized' by an AI tool that nobody's checking.

    Plain-English reporting

    A monthly report that answers one question: did this make money? With the numbers, not the buzzwords.

    Lead quality feedback loop

    We tag and review leads with you — bad ones inform the next week's targeting. Good ones get amplified.

    Monthly strategy review

    30-minute call to walk through results, decide where to push next, and lock in the spend for the coming month.

    The cadence

    How a month actually goes.

    Week 1

    Audit & forecast

    We dig into your numbers, your competition, and what you've already tried. You get a forecast — not a promise — of what's realistic.

    Week 2

    Build & launch

    Tracking installed, creative built, campaigns structured around conversions. We turn things on with the budget you're comfortable with.

    Weekly

    Optimize

    Bids, keywords, audiences, copy, creative — adjusted every single week based on the leads you're actually getting.

    Monthly

    Review & reset

    We score the month against the forecast, decide where to push next, and lock in the next 30 days of spend together.

    How we stack up

    Big agency, DIY, or someone in your corner?

    Setup cost

    Agency
    $1,500–3,000
    Founders
    Resource
    $0 setup
    DIY
    $0 (your time)

    Management fee

    Agency
    $1,500–3,500/mo
    Founders
    Resource
    From $2,000/mo
    DIY

    Minimum contract

    Agency
    6–12 months
    Founders
    Resource
    After 3 mo
    DIY

    Weekly hands-on tuning

    Agency
    Founders
    Resource
    DIY
    Maybe

    Founder picks up the phone

    Agency
    Founders
    Resource
    DIY

    Reports tied to booked jobs

    Agency
    Sometimes
    Founders
    Resource
    DIY

    Lead quality feedback loop

    Agency
    Founders
    Resource
    DIY

    Satisfaction guaranteed

    Agency
    Founders
    Resource
    Yes
    DIY
    Limited spots available

    Ask about available openings.

    We're highly selective about who we bring into the paid ads program. Reach out to see if there's a fit and check current availability.

    Plus the Growth Checkup ($147) and Growth Playbook ($27) — both free.
    Common questions

    The honest answers, up front.

    Start with a Growth Checkup
    $147 — confirm your funnel before scaling spend
    Start