A brochure tells you what a company does. A salesperson helps you decide whether to buy. Most service-business websites are brochures. The good ones behave like salespeople.
The 10-second test
Open your homepage on your phone. In 10 seconds, can a stranger answer: what do you do, who is it for, and what should I do next? If not, that's the leak.
- Headline names the outcome, not the service.
- Subhead names the customer.
- One obvious next step above the fold.
- Proof (reviews, photos, badges) within easy reach.
See where your funnel actually leaks.
A 90-minute Growth Checkup, plain English, no pitch.
"Clarity beats clever every time."
— Chase