notes from the field
Growth ideas & marketing tips for home-service businesses.
Short reads on the systems, marketing, and mindset that actually move the needle — without the buzzwords.
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How to Get Water Damage Restoration Leads (2026 Guide)
How to get water damage restoration leads: own the emergency map pack, win insurance and adjuster referrals, and use $200–$700 shared leads last, not first.
How to get HVAC leads without Angi: own your lead flow
How HVAC contractors replace Angi and shared-lead marketplaces with owned channels — GBP, LSAs, reviews, referrals — with real cost-per-lead math.
How Plumbers Get Emergency Call Leads (Without Buying Them)
How plumbers get emergency call leads without buying shared ones: win the map pack, run LSAs, reactivate past customers, and answer first every time.
Are Angi Leads Worth It? Why You're Buying a Race
Are Angi leads worth it? A no-spin look at shared leads, why you're buying a race instead of a customer, and when a marketplace still makes sense.
How to market a landscaping business, season by season
Landscaping demand swings hard with the seasons, so your marketing should too. Here's a season-by-season plan to keep the schedule full year-round and turn one-time jobs into recurring revenue.
Electrician marketing: win EV charger and panel upgrade jobs
An electrician marketing plan built for the electrification wave — how to land EV charger installs, panel upgrades, and generator jobs, plus urgent calls.
How to Get Recurring House Cleaning Clients (5 Steps)
How to get recurring house cleaning clients: get found on Google, convert one-time deep cleans into biweekly plans, and reply before leads go cold.
Roofing Leads Without Storm Chasing: The 8-Step Playbook
How to get roofing leads without storm chasing: own the map pack, use LSAs for surge control, and build a website that sells trust on high-ticket jobs.
Why your leads ghost you (and the boring fix that works)
Most service businesses don't have a lead problem. They have a follow-up problem. Here's the pattern we see in almost every Growth Checkup.
How to stay booked in the slow season
The slow season is made in the busy season. Here's how home-service businesses can smooth out the valleys — with off-season offers, past-customer reactivation, and recurring revenue that doesn't care what month it is.
What a Growth Checkup actually finds
It's not a sales call. It's a 90-minute audit of your funnel that almost always surfaces one obvious leak you didn't know was there.
How Much Should a Home Service Business Spend on Marketing?
How much should a home service business spend on marketing? The 5–10% of revenue rule, when to push past it, and the cost-per-booked-job math to use.
p.s.
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