See what better marketing is actually worth to your business.
Plug in five numbers from your business. We'll show you your current ROI, your break-even cost-per-lead, and what a 25% close-rate improvement would unlock — live, while you type.
Your numbers
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How this calculator works
Current monthly revenue is average job value times jobs per month, and customer acquisition cost divides your marketing spend by those jobs. Break-even cost per lead is job value times close rate — pay more than that per lead and you lose money before the truck rolls.
The uplift scenario models a 25% improvement in your close rate (capped at 100%) with everything else held constant — the improvement most shops get from faster follow-up alone — and shows the monthly and annual revenue difference. All math runs live in your browser from your inputs.
Cite or share this calculator
Free to reference in articles, newsletters, and presentations — no permission needed. Please credit it as the Trades ROI Calculator by Founders Resource and link to https://www.foundersresource.com/tools/roi-calculator. The share button above copies a link that preserves the exact inputs you entered.