How much do missed calls cost a service business?

It depends on call volume, your close rate, and average job value. Most home-service businesses miss 20–30% of inbound calls, and a missed call is usually a customer who simply dials the next company — so the lost revenue often runs into thousands of dollars per month.

How is the lost revenue calculated?

We multiply your monthly inbound calls by the percentage you miss to get missed calls, then apply your lead-to-close rate to estimate lost jobs, then multiply by your average job value.

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Every missed call is a job walking next door.

Most service businesses miss 1 in 4 calls — and a missed call is usually a customer who just dials the next name on the list. See what those rings are actually costing you, live, while you type.

Your numbers

Inbound calls per week

% of calls missed

Lead → close rate (%)

Average job value ($)

Inputs stay on this page. Nothing is saved unless you request the email report below.

Missed calls / month

173 calls in / month

Lost jobs / month

Missed calls × your close rate

Lost revenue / month

$12,892

Lost revenue / year

$154,700

If you answered half the calls you miss

$6,446

Recovered / month

$77,350

Annualized

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How this calculator works

Monthly call volume is your weekly calls times 4.33 (the average weeks in a month). Missed calls per month multiply that by your missed-call percentage; lost jobs multiply missed calls by your lead-to-close rate; and lost revenue multiplies lost jobs by your average job value.

The “recoverable” figure assumes an instant text-back reaches roughly half of missed callers before they book the next listing — a deliberately conservative planning assumption, not a guarantee. Every number recalculates live from your inputs; nothing is stored.

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Free to reference in articles, newsletters, and presentations — no permission needed. Please credit it as the Missed Call Revenue Calculator by Founders Resource and link to https://www.foundersresource.com/tools/missed-call-calculator. The share button above copies a link that preserves the exact inputs you entered.