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A customer is worth way more than one job.
Repeat work, maintenance, and referrals stack up over the years. See what a customer is really worth — and how much you can afford to spend to win the next one.
Your numbers
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Customer lifetime value
$9,563
Across 8 jobs + referrals
What a lead is worth
$3,347
LTV × your close rate
Direct value (no referrals)
$6,375
Max profitable cost per lead
$3,347
Break-even spend to win a lead
Where the $9,563 comes from
Repeat jobs $6,375Maintenance $0Referrals $3,188
Email me my LTV breakdown.
We'll send your numbers plus the simple moves owners use to lift repeat work and referrals.