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    A customer is worth way more than one job.

    Repeat work, maintenance, and referrals stack up over the years. See what a customer is really worth — and how much you can afford to spend to win the next one.

    Your numbers

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    %
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    Customer lifetime value
    $9,563
    Across 8 jobs + referrals
    What a lead is worth
    $3,347
    LTV × your close rate
    Direct value (no referrals)
    $6,375
    Max profitable cost per lead
    $3,347
    Break-even spend to win a lead
    Where the $9,563 comes from
    Repeat jobs $6,375Maintenance $0Referrals $3,188

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