Free tool
No login. No spam. 60 seconds.
Know what to spend to hit your number.
Set a revenue goal and we'll work backward to the leads you need, the budget to get them, and a starting split across the channels that actually work for local trades.
Your goal
$
$
%
%
Most healthy local service businesses reinvest 7–12% of revenue into marketing. Inputs stay on this page.
Recommended monthly budget
$8,000
Leads needed / month
269
94 jobs at your close rate
Target cost per lead
$30
Target cost per job
$85
Suggested channel split
Local Services Ads$2,800 (35.0%)
Google Ads$2,400 (30.0%)
SEO & Content$1,600 (20.0%)
Reviews & Referrals$1,200 (15.0%)
Email me my budget plan.
We'll send your numbers and channel split, plus what to watch so the spend actually turns into booked jobs.