Know what to spend to hit your number.
Set a revenue goal and we'll work backward to the leads you need, the budget to get them, and a starting split across the channels that actually work for local trades.
Your goal
Most healthy local service businesses reinvest 7–12% of revenue into marketing. Inputs stay on this page.
Email me my budget plan.
We'll send your numbers and channel split, plus what to watch so the spend actually turns into booked jobs.
How this calculator works
Jobs needed divides your monthly revenue goal by average job value; leads needed divides jobs by your close rate. The recommended budget applies your reinvestment percentage to the revenue goal — the common planning range for home services is 5 to 10% of revenue, higher when you’re pushing growth.
From there the tool derives the implied cost per lead and cost per acquired job your budget must hit to make the goal, and splits the budget across channels using a typical home-services allocation. Treat the split as a starting point, not a rule — your best channel deserves more than its share.
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Free to reference in articles, newsletters, and presentations — no permission needed. Please credit it as the Contractor Marketing Budget Planner by Founders Resource and link to https://www.foundersresource.com/tools/budget-planner. The share button above copies a link that preserves the exact inputs you entered.