Pest Control marketing that brings in more booked jobs.
Convert one-time calls into recurring plans and make sure your name is the one that shows up when the ants do.
Pest-control economics live in recurring plans — worth ~8× a one-time treatment, and ~92% of larger companies build around quarterly service. The marketing job is converting one-time calls into plans, out-ranking national chains in local search, and never letting renewal follow-up slip. Google Business Profile, reviews, and local SEO drive the high-intent 'exterminator near me' demand.
What most pest control owners are dealing with right now.
Most leads want one-time, not recurring
Customers call panicked about ants; they don't think about quarterly plans. We help you frame recurring as the default — on the website, on the phone, and on the first visit.
National chains are hard to outrank
Terminix and Orkin spend serious money on local SEO. We help you out-rank them in the map pack with the local trust signals they can't fake.
Renewal follow-up keeps slipping
Quarterly plans only work if renewals get scheduled. We set up the automated reminders so renewals don't depend on someone remembering to call.
Hiring (and keeping) techs
You can't service what you can't tech. We use the same lead-capture and follow-up systems for hiring as for clients — because the funnel is the same.
How we help pest control businesses book more jobs.
A site that sells the recurring plan first
Most pest sites bury the quarterly plan and lead with one-time treatments. That gets you one-and-done customers. Whether yours needs a rebuild or just a tighter booking flow depends on what your visitors are actually doing. We start by looking at where the leaks are, then make the smallest set of changes — quarterly framed as the default, real local reviews near the CTA, and a booking form that filters tire-kickers.
Learn moreOut-ranking national chains in the map pack
When someone searches 'pest control near me,' they pick from the top 3. We look at where you rank today, who's beating you, and what would realistically move the needle in your specific city. From there a plan that fits — GBP optimization, a steady review cadence, and local pages that rank for 'ant control near me' instead of generic SEO.
Learn moreRenewal follow-up that runs itself
Most pest companies lose recurring revenue because renewal reminders get inconsistent. Automation handles the booking confirmations, the renewal nudges, and the post-treatment review ask. The goal isn't more automation. It's making sure the recurring plan you sold actually renews on schedule.
Learn morePaid ads, when they're the right next step
LSAs and Google Ads can work well for pest control — but only if your booking flow doesn't leak and your plan-to-one-time conversion is healthy. Otherwise you're buying one-time treatments at retail prices. If ads make sense, we'll match the channel to the work you want more of: quarterly plans, termite, or commercial.
Learn moreA monthly advisor who knows your numbers
Most pest owners can quote you their revenue but not their plan attach rate, churn, or LTV. Those three numbers are the entire business — they tell you whether to hire, expand routes, or push the plan harder on first visits. Once a month we look at the numbers, the pipeline, and the leaks, and decide what to focus on next.
Learn moreMarketing channels that work for pest control
| Channel | Best for | Time to results |
|---|---|---|
| Google Business Profile + reviews | High-intent 'exterminator near me' demand | 3–8 weeks |
| Local SEO | Out-ranking national chains locally | 3–8 months |
| Recurring-plan + renewal automation | Converting one-time calls to quarterly plans | 1–3 months |
| Google Local Service Ads | Same-day treatment calls | 2–6 weeks |
Pest Control marketing FAQ
Pest Control marketing, state by state.
Pick your state to see how we help pest control businesses get found locally:
Recommended services for pest control businesses
Growth Checkup
Start here — a clear-eyed audit of your marketing.
Website Build & Maintenance
A site built to bring in calls, not just look nice.
Ads Management
Paid traffic tuned for booked jobs, not vanity clicks.
Automation Management
Follow-up that runs while you're on the job.
Local SEO for home-service businesses: how to rank in the map pack
A plain-English local SEO playbook for home-service businesses — how the map pack works and the specific moves that get HVAC, plumbing, and other trades ranking for 'near me' searches.
The best CRM for home-service businesses (and how to choose)
The best CRM for your home-service business isn't the one with the most features — it's the one your team actually uses. Here's how to choose, what features matter, and the mistakes that waste your money.
How to get more Google reviews (with a request script that works)
Reviews decide whether ready-to-buy customers call you or your competitor. Here's a simple, repeatable system — plus the exact ask script — to get more Google reviews for your home-service business.
How to stay booked in the slow season
The slow season is made in the busy season. Here's how home-service businesses can smooth out the valleys — with off-season offers, past-customer reactivation, and recurring revenue that doesn't care what month it is.
We work with neighboring trades too.
General Contractors & Remodelers
Kitchens, baths, additions, and full remodels.
Handyman
Repairs, installs, and small project work.
Windows & Siding
Window replacements, siding installs, and exterior upgrades.
Pool Service & Maintenance
Weekly cleans, openings, closings, and equipment repair.
Recommended starting point
Start with a Growth Checkup.
Whatever your trade, the first step is the same: a clear-eyed look at your marketing so you know exactly what's working, what's leaking, and what to fix first.
Get My Growth Checkup30-day money-back guarantee.