Windows & Siding marketing that brings in more booked jobs.
Be the local pro homeowners trust for window and siding work — without paying through the nose for shared lead-gen platforms.
Windows and siding is a high-ticket, multi-quote business — $8k–$25k installs where homeowners get 3–5 estimates and shared lead platforms skim 30–50% of margin. The play is owning your own lead flow: a website that proves quality before the quote, strong reviews, and local SEO so you stop renting leads. Paid ads and retargeting fill the gaps for higher-ticket projects.
What most windows & siding owners are dealing with right now.
Lead-gen platforms eat your margin
Angi, Modernize, and the rest sell shared leads at $200–500 each, then the homeowner gets called by 4 competitors. We help you build direct lead flow so you stop renting from them.
Quotes take time, homeowners shop around
Big-ticket installs mean 3–5 quotes. Without follow-up, you're forgotten. We help you build the cadence that keeps you top of mind through the comparison.
Hard to prove quality before they sign
Windows and siding all look the same in a brochure. We help you build the case studies, before/afters, and trust signals that make quality obvious upfront.
Hiring (and keeping) install crews
You can't sell what you can't install. We use the same lead-capture and follow-up systems for hiring as for clients — because the funnel is the same.
How we help windows & siding businesses book more jobs.
A site that earns direct leads instead of renting them
Most exterior trade sites are gallery + phone number. The companies winning direct leads have sites with project case studies, financing options upfront, and a quote flow that converts. Whether yours needs a rebuild depends on what your visitors are actually doing. We start by looking at where the leaks are, then make the smallest set of changes — real project photos, financing framed clearly, and a quote form that filters.
Learn moreOwning the map pack so you stop renting leads
Every direct lead from Google is a lead you don't pay $300 for. We look at where you rank today, who's beating you, and what would realistically move the needle in your city. From there a plan that fits — GBP optimization, project-specific landing pages (windows, siding, trim), and a steady review cadence.
Learn moreQuote follow-up that wins the comparison
Big-ticket installs mean homeowners get 3–5 quotes. Without follow-up, you're the one they forget. Automation handles the post-quote nudge, the helpful 'questions you might have' send, and the polite final check. The goal isn't more automation. It's quietly being the company that keeps showing up while competitors disappear.
Learn morePaid ads, when they're the right next step
Google Ads can replace expensive shared-lead platforms — at half the cost per real lead, with all the brand and pixel data you actually own. Whether they're the right next dollar depends on your funnel. If ads make sense, we'll match the channel to the work you want more of: full window replacements, siding, or trim & exterior work.
Learn moreA monthly advisor who knows your numbers
Most exterior trade owners can quote you their revenue but not their cost-per-direct-lead, their close rate by lead source, or their margin lost to shared-lead platforms. Those numbers tell you whether to scale ads, raise prices, or hire. Once a month we look at the numbers, the pipeline, and the leaks, and decide what to focus on next.
Learn moreMarketing channels that work for windows & siding
| Channel | Best for | Time to results |
|---|---|---|
| Local SEO + Google Business Profile | Owning your own lead flow vs. platforms | 3–8 months |
| Project galleries + reviews | Proving quality across 3–5 competing quotes | 1–3 months |
| Meta retargeting | Staying top-of-mind through a long decision | 2–8 weeks |
| Google Ads | Higher-ticket window and siding projects | 2–6 weeks |
Windows & Siding marketing FAQ
Windows & Siding marketing, state by state.
Pick your state to see how we help windows & siding businesses get found locally:
Recommended services for windows & siding businesses
Growth Checkup
Start here — a clear-eyed audit of your marketing.
Website Build & Maintenance
A site built to bring in calls, not just look nice.
Ads Management
Paid traffic tuned for booked jobs, not vanity clicks.
Automation Management
Follow-up that runs while you're on the job.
Angi vs Thumbtack vs your own leads: an honest comparison
Lead marketplaces like Angi and Thumbtack promise easy jobs, but you're buying shared leads and competing on price. Here's an honest comparison — and why owning your lead flow almost always wins.
How to write trade service pages that rank and convert
One catch-all 'Services' page is costing you rankings and jobs. Here's how to write individual service pages for the trades that rank for 'near me' searches and turn visitors into booked calls.
Facebook & Instagram ads for home-service businesses in 2026
Search ads catch people who need you now. Facebook and Instagram ads catch them before they search — if you use them right. Here's what actually works for home-service businesses on Meta in 2026.
How much should a home-service business spend on marketing?
A straight answer to the question every owner asks: how much should a home-service business spend on marketing? Here's the percentage-of-revenue rule, when to spend more, and how to know it's working.
We work with neighboring trades too.
Pool Service & Maintenance
Weekly cleans, openings, closings, and equipment repair.
Window Cleaning
Residential cleans, commercial routes, and seasonal work.
Pressure Washing
House washes, driveways, decks, and commercial cleaning.
Tree Service & Arborist
Removals, trimming, stump grinding, and storm response.
Recommended starting point
Start with a Growth Checkup.
Whatever your trade, the first step is the same: a clear-eyed look at your marketing so you know exactly what's working, what's leaking, and what to fix first.
Get My Growth Checkup30-day money-back guarantee.