The math on raising your prices is almost always boring. You'll lose a few price-shoppers and make more money. The hard part isn't the math — it's the nerve.
Where the nerve actually breaks
- 1You've never said the new number out loud.
- 2Your bottom-tier customers are the loudest.
- 3You're afraid the phone stops ringing.
The phone won't stop ringing
It might slow down for two weeks. It also filters out the customers who were never going to be worth it anyway.
See where your funnel actually leaks.
A 90-minute Growth Checkup, plain English, no pitch.
A small drill
Quote your next three jobs at the new number. Don't soften it. Don't apologize for it. Just say it. You'll learn more in three quotes than in three months of thinking.