A small residential cleaning team was running flat. Plenty of new leads. Lots of one-off cleans. Margins quietly shrinking because the routes were spread out.
What we changed
- Reframed the offer around recurring cleans in dense ZIP codes.
- Added a same-day text auto-reply with a self-book link.
- Re-engaged 90-day-old quotes with a short SMS sequence.
- Rewrote the pricing page to make recurring the obvious choice.
What happened
See where your funnel actually leaks.
A 90-minute Growth Checkup, plain English, no pitch.
Lead volume was roughly flat. Bookings shifted toward recurring. Average drive time per job dropped, and margin on the route went up by about 22% over the next quarter.
Your numbers will look different
The mechanics that worked here — density, recurring framing, fast follow-up — apply broadly. The exact tactics depend on your market and what your funnel is actually doing.